Tyre major Ceat has been awarded the prestigious Deming Grand Prize presented by the Union of Japanese Scientists and Engineers (JUSE) for excellence in Total Quality Management (TQM), making it the first tyre brand in the world to achieve this recognition.
The Deming Grand Prize is an illustrious honour for organizations that have achieved the Deming Prize and have continued to sustain and elevate their Total Quality Management (TQM) practices for more than three years. Ceat has been on the TQM journey for over fifteen years and was the first tyre company outside Japan to win the prestigious Deming Prize in 2017.
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